Oxclove Workshop Newsletter - October 2003
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An Internet Explorer change that may require minor fixes to your
website
If your website has Macromedia Flash, or other embedded elements,
your site will require some minor fixes in the upcoming months.
Users will be able to view embedded content and applications in
their present form—until they update their browsers to the
future version of Internet Explorer on Windows. The soonest you
can expect to see the new browser is early next year. So, for a
while, most users will see everything normally. When users download
and install the new browser, on some sites they'll see a dialog
box asking for their permission to view each piece of embedded or
"active" content. To insure these updates occur with your
site, contact Shannon Renckens.
What’s New with Search Engine Optimization?
A couple of years ago, the most important thing for a web site’s
ranking in the search engine was the presence of some invisible
words called “Metatags”. Read more about SEO today.
For a while, it was how many sites were linked to your site. Currently,
the most prominent feature of any site that affects rankings is
the actual text in the page.
How to have your email address on your web site without inviting
SPAM
Spammers use software (called ‘bots’) to search for
email addresses on web sites, which is why my own address, which
has been on the web since before 1997, gets about 300 pieces of
SPAM every day! But these bots can’t read a Flash file. On
our recent launch of AshokanArchitecture.com, we put the contact
email addresses on the site in a Flash movie, so that site visitors
can still make contact.
New Web Site Launches
Ashokan Architecture of Stone
Ridge, NY, needed a site to highlight the wide range of their capabilities,
and bring focus to their institutional work. Their rich and beautiful
architecture is presented in this new website at www.ashokanarchitecture.com
Catskill Mountain Organic Coffees:
One of the fringe benefits at O\W is the fact that the coffee we
drink here is absolutely the best, from nearby Catskill Mountain
Organic Coffees. So when their web site needed a facelift, it was
a labor of love and caffeine. www.catskillmtncoffee.com
Juliet Varnedoe: Creating entire
websites in Macromedia Flash is being done less and less in the
business world. But where it can still be wonderfully effective
is in the arts. Juliet Varnedoe’s new site designed by Susanna
Ronner Graphic Design and produced at O\W highlights the beautiful
work of this talented photographer at www.jvarnedoe.com.
The Hunter Inn:
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Phyl’s Academy
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Best-kept secrets of how O\W can help your business…
What we do here at Oxclove workshop makes for a difficult short
description. Yes, we make web sites. But web sites can create value
for a business in many different ways both in the marketing arena
as well as in business operations, requiring a wide range of knowledge
and skills, from business analysis, marketing, branding, and more,
not to mention the very skills required for actually putting it
all together. Our consulting services include supply chain management,
knowledge management, marketing, and more. Contact us today to see
how we can bring value to your business.
Custom Application Development
Custom Application Development isn’t what it used to be.
In fact, we have been living through a major revolution, where it
simply is no longer about the decision to buy a commercial off-the-shelf
software (COTS) or totally custom. Microsoft’s .NET allows
developers to create applications using a modular approach, while
allowing for the integration of the full suite of Microsoft’s
business applications.
Also, with the use of modeling and documentation, you can be sure
of obtaining a solution that can grow gracefully with your business.
If you find that your business is having to bend to the solution,
as opposed to the solution bending to your business, contact us
to see if a custom application might be right for you.
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