Newsletter June 2005

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News & Notables from Oxclove Workshop

Letter from Ric

It is an exciting time here at Oxclove Workshop and I am delighted that you are a part of it. Our company has undergone enormous growth and change over the past six months enabling us to better serve you, our valued client. Oxclove Workshop works with a wide range of industries, and we've discovered that the knowledge gained in one industry often enriches our ability to create value in other areas.

Please take this opportunity to learn more about what we have been doing in the past months and our newest offerings. As always, we pride ourselves in being your partner and working together to meet all of your goals and needs. We exist to help your business be more successful.

What’s Happening

We are excited to announce promotions within our company!
Mike Kilpatrick has been promoted to the position of Oxclove Project Manager, and Jesse Jennifer has been promoted to the position of GUI Manager. Congratulations!

Oxclove would like to welcome new employees:
Elizabeth Reece, sales technician
Rob Beiber, programmer
Nathan Buskirk, implementation specialist
Tim Brill, Creative Lead
Sean Mahoney, web producer

We are excited to welcome them to the Oxclove Team!!

Do you know anyone who’d like to be part of our team? Click here to learn more about our job openings.

New Website Launched (www.oxclove.com)

On May 1st, 2005, Oxclove Workshop had the pleasure of participating in an international Web Design event known as May 1 Reboot. This non-profit collective event, now in its fifth year, invites web designers from across the globe to reshape the future of Web Design. It is meant to inspire the global online community to revisit, reevaluate and possibly revamp the ever-changing needs and functions of the World Wide Web. Most importantly, May 1 Reboot is a celebration of the richness of the online community, of its creativity and of its diversity. Oxclove Workshop answered this call-to-arms by joining with approximately 1,000 other creatives to globally merge through the digital arena. We look forward to publicly showcasing our talents with the best of the industry in the Mays to come.

More exciting news about out flagship product VISCO:

The Venture Information System was showcased on May 18th, 2005, at Baruch College’s Weisman Center for International Business. The program was sponsored by NEXCO (www.nexco.org), an international trade association that has provided information and support to New York City’s global trade community since 1963. Other presenting organizations included Schott North America, Inc., and the US Council for International Business.

The primary focus of the program, part of World Trade Week observances throughout the United States, was on customs compliance. VIS was demonstrated as an invaluable tool; not only for the tracking of documents, but their contents as well. While there is clear value in having quick and easy access to the documents associated with a particular shipment, the audience was most impressed with the fact that VIS actually uses the information these documents contain to provide extremely detailed costing information, supply chain visibility, and other information essential to a successful import & distribution business.

VISCO participates in global trade events whenever the opportunity arises. For information on future events, please call (845) 383-3800, ext. 111, or email us at info@ventureinformationsystem.com. http://www.ventureinformationsystem.com

CareWorks is a database management program developed by CSIG, Inc. and originally offered to Faith in Action groups in July 2002. It helps non-profit care-giving organizations keep track of information and statistics needed for fund-raising. Currently, we have 85 happy customers who use the program for their Volunteers and Care-Receivers. They are all looking forward to the improvements in store in the upcoming Version 3.0 of CareWorks that will be out before the end of 2005. Please visit www.aboutcareworks.com for more information.

BB Getaways is a set of directories that was designed to facilitate the search for a Bed and Breakfast in a desired location. We provide a free listing by request and also a paid listing for a given property that includes copy, a couple of photos, and a link to the Room Availability feature. Currently, we have nearly 1500 full advertisers and they are looking forward to the planned enhancements of BB Getaways that will include an updated website and increased visibility on the Internet. Please visit www.bbgetaways.com for more information.

HOT OFF THE PRESSES!! Our own E-commerce software OWE is now available! Please contact us for more information. This is an E-commerce must have!

New Project Highlight - Caesars Pocono Resorts

In today’s society the internet is as common, or at times more common, than the telephone. With the heavy proliferation of the Internet in the business world the creation of a successful website goes hand in hand with a businesses success and overall market presence. It was this realization that lead Caesars Pocono Resorts to Ulster County internet production company Oxclove Workshop, less than a year after the launch of their current website. Read More Here

Helpful Hints

Search Engine Optimization
Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The algorithms that search engines use to rank websites is constantly changing. But right now, the very best thing that you can do for your website is to insure that the words that people might use to find your site are included in the copy itself. And that is something that website owners can do for themselves (if you're not maintaining your website content yourself, give us a call to learn how we can get you going with some easy do-it-yourself content tools). Of course, there are several other aspects of the website that can help. Click here to learn more about our SEO services.

E-Newsletters
An e-newsletter can be used to boost e-commerce on your website, attract viewers who don’t regularly visit your site, target specific audiences, and much more.

Some people don’t have time to keep coming back to your web site to see if there is anything new. An e-newsletter is an inexpensive and effective way to push information to busy people in order to maintain your marketing visibility and pull them to revisit your site.

An e-newsletter also has the option of being sent to a specific audience, allowing you to target specific viewers to visit specific sites. For example, if you have a non profit site an e-newsletter would be a valuable tool to send to volunteers to attract them to visit your site and sign up for a fundraising event.

Besides the increase in viewers that an e-newsletter will bring to your website, it can also be a way to reduce costs. If you are currently mailing newsletters to your customers an e-newsletter will allow your company to experience a drastic reduction in postage costs. E-newsletters are easy to maintain and only entail an initial set up fee, opposed to postage newsletters which require you pay each time they are mailed out.

Ask Us for Advice
We love to help out, if you have any questions or would like us to suggest ways to increase traffic to your site please feel free to ask. If you would like more information about SEO or newsletters, please contact us. The simplest additions to your website can generate amazing results!

Not for Profits this is for you!

Donations are key to keeping your not-for-profit functioning. So, why not use your website to increase your organization’s revenue through donations? By adding this function to your website, visitors can easily make a donation to your organization by credit card. Also, it’s a great way to get donations from first time visitors who feel compelled to donate once they have leaned more about your organization through your website. For more information please contact Kristen Lewis at Kristen@oxclove.com and let the GIVING BEGIN.

How are we doing?

We are always looking for feedback and comments from our clients. We’d love to know what you think about our company, our products, and our service! Please feel free to contact our client representative at any time with your comments, concerns or ideas.