Newsletter July 2004

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News & Notables from Oxclove Workshop

Oxclove welcomes Deborah Benjamin

With over 20 years in business, holding such titles as director, account manager, operations consultant, Deborah will add a ‘fresh’ perspective to her role as Client Representative. Her ability to ‘see/meet’ the needs of the ‘client’ at each step of an internet project will be vital in maintaining and and developing business.

Bringing the best of two worlds together - Oxclove Announces Merger with CSIG

CSIG, Inc. and Oxclove Workshop, Ltd., are in the process of merging the two companies together to provide web application development and hosting services for local companies. CSIG brings to the table over 20 years in the business specializing in niche market applications. O\W began in 1997 and provides Internet technologies to a wide array of businesses and organizations. It has gained a reputation for quality, creativity and reliability. The combined companies will provide full-lifecycle software product development; from concept to sales, along with world-class website development.

In A Flash…
Emerson Place of Mt. Tremper, NY is a newly evolved retreat, two hours from New York City. Emerson Place needed to integrate all department’s/web sites from The Emerson Inn & Spa and its sister properties, collectively known as Catskill Corners, to effectively promote all the products/services under one umbrella, www.emersonplace.com. The Flash is truly breathtaking and graphically reflects the uniqueness of the products, services and ambience offered at Emerson Place.

Oxclove Workshop Launches WebJogger!

Webjogger now offers High-Speed Internet connectivity to the Uptown Kingston area! Webjogger provides a secure and reliable Internet connection which outperforms cable or DSL. The link to the Internet is through private VLAN-secured connections which make it virtually impossible for hackers to compromise users’ privacy.

WebJogger’s motto is “Wireless High Speed Internet that will make you happy”. The new website will be the leading tool and is central to WebJogger’s plans for new growth potential with existing customers and new customers alike.

Other recent launches include:
Catskill Mountain Music Guild
Skinprovement
Venture Information Systems
Cooperstown Chamber
The Emerick House

Upcoming sites include:
LLT Law
Frost Valley
Phyls Academy Florida
Construction Technology
BBG&G
Timely Signs
Catskill Watershed One-Stop Shop

Oxclove Marketing Services – More than just Internet Services
Oxclove not only provides websites; but marketing services as well...

What we do here at Oxclove workshop makes for a difficult short description. Yes, we make web sites. But web sites can create value for a business in many different ways both in the marketing arena as well as in business operations, requiring a wide range of knowledge and skills, from business analysis, marketing, branding, and more, not to mention the very skills required for actually putting it all together. Case in point, the Clearwater Festival was a huge Success. Tickets sales broke all records for this two day event!

Oxclove Workshop was selected by the Hudson River Sloop Clearwater to handle public relations, advertising and the Web site for the 2004 Clear Water Festival. This event occurred on June 19 and 20th, in Croton Point Park in Croton-on-Hudson, NY. The festivity at the beautiful Hudson River peninsula attracted more than 20, 000 people. There were a variety of activities and events to see, hear and participate in. such as; music, dance, games, crafts, story telling, theatre, environmental exhibits and more. There were 90 performers on five stages. Find out how Oxclove Workshop can increase your sales, contact Deborah Benjamin at 845.688.2113. or eMail dbenjamin@oxclove.com

What’s New with Search Engine Optimization?
A couple of years ago, the most important thing for a web site’s ranking in the search engine was the presence of some invisible words called “Metatags”. For a while, it was how many sites were linked to your site. Currently, the most prominent feature of any site that affects rankings is the actual text in the page.
Words Do Count. A great deal of thought must go into selecting your keyword phrases. These keyword phrases should ideally match the phrases your target end-user is typing. They then need to be strategically placed on the web site pages and must be easily accessed by search engine spiders.

By Simply creating your ‘keywords’ before the content, you can help optimize your entire web site so that there is a good chance that your web pages will appear at the top of search engines. To learn more about how Oxclove Workshop can help your business reach a larger audience using search engines, contact Deborah Benjamin.

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