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Usability

There’s Nothing Worse Than a Frustrated Site Visitor

You’ve experienced it yourself. Unclear site lay out. Cluttered pages. Graphics and photos that take too long to download. Error messages. Links that lead nowhere. Abandoning a fully loaded shopping cart because a recurring glitch stalls you at check out.

The average site visitor only views a web page for seconds. Worse yet, once a visitor to your site doesn’t get what they want, when they want it, chances are good they won’t come back.

O\W Makes Sites Easy to Navigate

We keep current with all the latest technologies and know how to use them to your site’s best advantage. We’re avid surfers ourselves, so we have first hand knowledge of what works, and what doesn’t. With O\W as your web design partner, your site will be clean, clear and user-friendly, all while meeting your business goals.

To learn more about the power of usability in web and application design, see:


Designing Web Usability, by Jakob Nielsen


Don't Make Me Think, by Steve Krug


The Design of Sites