Information Architecture
Getting Around, Quickly & Intuitively
 The
roadmap is the most pivotal aspect of a well-crafted web site. Information
Architecture (IA) describes the set of navigational tools and organizational
systems the O\W teams uses to insure site visitors get the information
they need without getting lost, frustrated or confused. When site
visitors get what they need, when they want it, they’ll visit
your site again, and tell others about it too.
During the IA development process, we thoroughly analyze and give
equal weight to the needs and perspectives of your company stakeholders
and web site users. Users must be able to navigate easily and be
gratified upon arrival – wherever they go on your site. Stakeholders
must see results – in a cost-effective bottom line and in
the accomplishment of business goals and objectives. The result
– a cohesive and goal-oriented site that doubles as an internal
and external communications system – will be a vital component
of your total marketing program.
Site Content
 Once
we’ve finalized a structural roadmap that incorporates all
your goals and objectives, we’ll develop a plan to insure
that appropriate web site content will be produced. If you don’t
have web-ready content, we’ll recommend a writer to work with
you to create it and we’ll make recommendations to enhance
your messaging across the site. Writing for the web is not the same
as writing for other media: we’ll help you strike just the
right tone.
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