Google Analytics

In 2005, Google purchased Urchin, a popular web analytics package, renamed it "Google Analytics", and offered it freely to the public.

We've worked with a lot of different analytics packages (free packages, very expensive packages, and many in between) - and we've come to the conclusion that the Google Analytics toolset is one of the best available.

While Google Analytics is extremely simple to implement, it has some powerful benefits which are not immediately apparent, with functions that can help businesses to understand how well their websites are working for them. Combined with Search Engine Optimization and Pay-per-click management, Google Analytics can provide the underlying information to drive website improvements, better Pay-per-click spends, and help uncover new opportunities for reaching more customers.